Head - Marketing - Retail - North

Job Responsibilities :

- Marketing Strategy and Planning

- Design, implement and facilitate company marketing strategy to support business goals.

- Positioning the brand to the right segment for respected products and services.

Branding :

- Drive and manage marketing programs (ATL/BTL) to create brand awareness, generate demand and establish brand and product credibility in the marketplace.

- Plan, design and implement internal and external brand strategy.

- Ensure consistent communication of corporate image, branding and value proposition.

Budgeting and P&L :

- Develop, monitor marketing budget; monitor ROI for all marketing programs including advertising, sponsorship, trade-shows, events and alliance programs, build in qualitative and quantitative metrics to evaluate effectiveness of all marketing and communications initiatives.

Advertising / Promotions / Events :

- Plan and oversee marketing events, meetings and sponsorship including local office

- Marketing initiatives. Spearhead presence, coordination and participation in various corporate events. Manage and deliver marketing corporate advertising budget.

Digital Marketing :

- Plan and execute a strategic digital road map including the SMO|SEO|PPC|SEM|ORM|LMS.

- Corporate Communications - Internal and External Communications

- Communication of all corporate PR activities across the portfolio. Including the groups new corporate identity. Generating positive media coverage through strategically planned PR, marketing, advertising, and sponsorship.