Head - Marketing - Mfg/Auto/FMCG

Job Profile :

Designation: Head Marketing

Location: Hyderabad

Reports to: Managing Director

Required Experience: Minimum 15 years

Required Qualification: MBA from a good 1ST Level or 2nd level Institute.

Job Description :

The position reports to the MD to strategies and implement the marketing (Consumer, Trade and PR) initiatives for the organization.

Key Responsibilities & Deliverables :

- Strategic Marketing - designing marketing strategies independently like positioning, pricing.

- Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling upselling)

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.

Work closely with SBU heads to:

- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager.

- Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.

- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

Key Skills/Competencies :

- Ability to plan and manage at both strategic and operational levels -effective consumer marketing (consumer & trade) strategies and plan for the organization.

- Experience in B2B marketing.

- Man Management & Leadership Qualities especially collaboration skills in a SBU environment / non reporting work scenario.

- Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

- Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)

- Substantial experience working with business and industry press.