Head - Marketing - Medical Equipment MNC
Industry - Marketing
Skills - Marketing, head, medical, medical device, medical technology
Job Type - Permanent
Description - The Marketing Head will be a key member of the Country Leadership Team and will contribute to Country growth through the development and execution of a robust Marketing Plan that generates a good volume of quality of sales-ready leads. The work includes managing and developing the team to support the plan, the execution of a diverse set and large number of campaigns, and working with the Global Marketing team that supports the Country.
Client Details :
Client is a leading global MNC in the equipment space it works in. The organisation is part of a larger conglomerate with a huge global footprint.
Description :
- Lead Generation
- Achieve lead generation (volume and quality) targets to deliver on the Country sales growth
- Deliver on year on year increase in lead generation to drive targeted sales growth
- Build and manage closed loop lead gen process
- Marketing Plan and Budget
- Build Annual Marketing Plan and Budget
- Execute Marketing Plan
- Manage Marketing spend
- Support implementation of local product launches
- Active participation in communicating new product to local sales
- Customer retention support for sales
- Exhibitions/trade shows
- Develop local marketing tools (brochures, presentations, flyers, etc)
- Define, manage and continuously improve Marketing team results/metrics
- Regular reporting of results versus Plan
- Visual management of Marketing performance
- Track campaign results for best practice sharing or improvement as necessary
- Build exhaustive database of addressable market for the Country
- Incorporate all relevant sites, contacts in the market as well as full details for the contact
- Leverage external resources, internal sources and inputs
- Manage a data maintenance process to improve and refresh the database, including leveraging all those who interact with customers and prospects
- Build and evolve a view on total market size (number of sites) by vertical, especially for priority verticals
- Relationship Management
- Key Member and Contributor to Country Leadership Team
- Contribute to Global Marketing team
- Manage and develop Marketing team
- Maintain local aspects of Digital Marketing
- Create content and update Country website
- Engage in social media in Country as directed by the global marketing team
Profile :
The ideal candidate would have :
- 8+ years of Marketing experience in a direct, b2b industrial market
- Demonstrated success in lead generation programs
- Developed successful content and campaign materials beyond product collateral
- Digital marketing understanding (PPC, SEO, eMail savvy even if not AdWords expert)
- Metric driven, quantified approach to Marketing with a continuous improvement mindset
- Team management and development experience
- Fluent in written and spoken English
- Strong communication and writing skills
Job Offer :
- Leadership marketing role with a chance to work in an agile work set up leading a team
- Opportunities in the group companies for further growth
- Attractive monetary and career benefits in an MNC culture
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Manu Potti on +91 22 4236 3351
Contact - Manu Potti
The Apply Button will redirect you to website. Please apply there as well.
Didn’t find the job appropriate? Report this Job