The incumbent will be responsible for both Online and Offline Marketing interventions. Candidates leading the Marketing Function of a large FMCG/Retail chain shall be apt for the role.
Key Responsibilities :
Strategic Planning :
- Environment Scanning.
- Opportunity Mapping to increase market share.
- Consumer & Channel Strategy basis existing competitive scenario.
- Effective execution of strategic decisions to meet corporate objectives.
Category & Brand Management :
- Category wise Market Share delivery.
- Enhancement of Brand Equity and Brand Saliency.
- New Brand Launches and Brand Extensions.
- Brand Positioning.
Innovations & Product Development :
- Market Research/Dip Stick study/FGDs to identify segments.
- Product/Brand Innovation to create excitement.
- New Product launches.
Product -Pricing/Promotions/Communication Plan/GTM Plan :
- Pricing Strategy and formulation of Pricing Guideline.
- Product Profitability.
- Online/Offline Promotion/Schemes for Trade & Consumer.
- ATL/BTL/Digital/Social Media Plan.
- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function.
Revenue & Budgets :
- Product wise/Category wise/Geography wise revenue planning-AOP and delivery.
- Budgeting of each Marketing Cost Head.
- Putting in systems and processes to control marketing spends within respective budget.
Public Relations :
- Formulation and adherence of PR Strategy in consonance with overall Brand imagery.
- Representing Organisation at various Industry/Press Meets.
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