About this role:The Head Marketing Consumer Product group will lead Marketing of client's consumer Product Group and will be responsible for strategy, planning, execution and achievement of marketing linked product business goals.  Owns delivery and achievement of the business goals take delivered through marketing function in consumer products  Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals of all Consumer Products  Defines the plan, budgeting and monitoring of marketing initiatives of consumer products across marketing channels - digital, offline partnerships, content and social channels  Owns positioning, messaging, pricing and segment strategies for consumer products  Acts as key identifier and initiator of initiatives based on customer insight and new opportunities across segments and geographies  Responsibilities:  Defining and owning marketing goals, metrics and targets in line with business and Product goals for Consumer Products  Work with Product owners and country heads to define, execute and deliver, marketing results across marketing segments and geographies for Consumer Products  Work with marketing channel heads across digital,brand,events and partnership and social content to develop and manage marketing mix across channels and mediums  Drive research/understanding of current and potential customers to lead customer focused decisions and initiatives  Managing the customer journey through marketing communication and engagement  Develop and drive deep market understanding including researching and reporting on external opportunities  Drive and create positioning as thought leader and reference point in consumer healthcare space through content and engagement programs  Requirements:  8-12 years of Marketing experience, with at least 5 years experience in leading a high performing marketing function of Consumer focused E commerce / online company  Proven track record of delivering exponential growth in user base and engagement for consumer focused online product /service  Experience in leveraging multiple channels across digital, offline, events, content marketing and partnerships at scale to deliver high growth .  Highly analytically and metrics-driven leadership style  Track record in delivering results with innovative approaches in marketing and customer engagement  Track record of success in providing analysis, strategic direction, and specific business recommendations to drive business results  Proven ability to drive data / research based decisions

Bangalore

Head - Marketing - Consumer Products - Startup 

Head - Marketing - Consumer Products - Startup  ,Job Description for Head - Marketing - Consumer Products - Startup  in RGF Professional Recruitment India in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Head - Marketing - Consumer Products - Startup  in RGF Professional Recruitment India in  Bangalore for (8-12) years of experience. Apply Now!