Head - Marketing - Consumer Healthcare

Industry : Pharmaceuticals

Skills : Consumer healthcare, OTC, marketing

Job Type : Permanent

Description : An exciting opportunity to head marketing for the consumer health care portfolio for a leading pharmaceutical giant

Client Details :

- Our client is a global pharmaceutical MNC with presence across the globe. In India they are looking to hire their Head of Marketing for the Consumer Health Care portfolio.

Description

The role is responsible for :

- The marketing performance (revenue generation, market share and gross margin pool) for the categories responsible for, in the country by managing the brand portfolio.

- Driving the growth agenda through effective marketing programs aligned with the annual and strategic plans.

- Developing and enhancing our competitive position within the relevant categories, including brand health as well as volume and value share.

- Plan and manage in-year revenue investment which would include ATL communications, BTL activation programs and tactical trade promotions.

- Develop and deliver strong pharmacy & trade management programs in partnership with trade marketing for building in store excellence in marketing and sales execution

- Work alongside global and regional marketing category teams to implement global, regional, country initiatives in OTC

Profile :

- You would have at least 12-14 years experience in Marketing and Sales functions with a minimum of 8 years in consumer marketing. A few years in FMCG/OTC marketing and channel management is an added advantage.

- You should have deep knowledge and experience of the marketing practices and processes including generating and translating consumer insight to market winning innovations and marketing programs as well as launching successful NPD's.

- A demonstrated capability in flawless and timely execution is a key requirement for the role.

- Experience of independently managing a business line or brand portfolio with responsibility for generating top line growth, margin management and cost efficiency will be an added advantage.

Job Offer :

- Apart from market leading compensation you would be a part of the leadership team to drive and grow the OTC portfolio.

Contact - Nupur Mehta

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