Key Roles and Responsibilities:  Development of Strategic direction on the category & translation of Strategy into action plans across the brand drivers (Product, Communication, Service, Retail, Consumers) for short, medium and long term.  Continuous monitoring & management of financial performance of the category, Volume, Revenue, Costs, Gross Margins & OP.  Ensure maximum ROI for each marketing plan (ATL / BTL) to propel brands to success within the stipulated time.   Adhering to Corporate guidelines and messaging. Ensuring synergies and supporting Corporate teams in driving Corporate and brand goals  Conceptualize and implement Schemes and promotion (Consumer and Trade) as per the market needs  Drive Brand Health of the category through effective strategies & actions in Media, Communication, Consumer Activation in Market, Retail & Service.  Develop sharp understanding of the consumer and leverage the insights into actions across product and brand drivers.  Develop marketing / business plans to propel category growth, market share & overall profitability.   Develop the communication strategy & positioning on the category & create effective execution through the regional marketing team.  Close interaction with Regional and Branch Sales Teams on an ongoing basis to drive monthly volumes & mix by geography and develop plans to help front line sales in driving category distribution and growth, managing interaction withsales teams; Plan for new product development according to the consumer requirement and work closely with Product Development team, Technology and Manufacturing for the same   Look after media plan and agency handling, handling TV, Radio platform for brand promotion  Competencies:  Good initiator  Man Management Skills  Presentation Skills  Communication Skills  Negotiation Skills

Delhi NCR

Head - Marketing - Consumer Durables 

Head - Marketing - Consumer Durables  ,Job Description for Head - Marketing - Consumer Durables  in Talent Labs in  Delhi NCR for (12-18) years of experience. Apply Now!

Job Description for Head - Marketing - Consumer Durables  in Talent Labs in  Delhi NCR for (12-18) years of experience. Apply Now!