Head - Marketing - BFSI

Require Full time MBAs only with following experience:

Industry experience in consumer focused industries, preferably CPG, FMCG, or BFSI. Desired marketing champion should have marketing experience in a service based industry

Experience/ exposure to consumer Insights, quantitative and qualitative research into customer behavior, stated and unstated needs.

- Value proposition development, segmented brand messaging to TGs

- Experience in on-ground marketing activation efforts in retail service based offerings with innovative marketing practices.

- Managing creative agency deliverables and/or previous work ex in a creative agency

- Managing PR activities, ability to use PR as a lever to position as thought leaders, and acquire customers.

- Understanding and appreciation for Digital mediums as an engagement and customer acquisition mechanism,

- Fluency and ease in managing both the strategic and tactical aspects of consumer centric marketing plans.

- Active and experienced in ATL and BTL activities, Can work as think tank / an Idea factory to promote the brand in Market

Brand Promotion - brand awareness and recall

- Support marketing activation activities

- Create appropriate Social campaigns through digital platforms

- PR and communication management

This position reports directly to Chief Executive Officer (CEO)