Head - Digital Marketing - Media

- Develop & oversee execution of distinctive integrated marketing programs across channels to deliver impact via consistent brand experiences across all consumer touch-points (on & offline media, social, PR, in-app/ cross Businesses (up-sell/ cross-sell), etc.)

- Develop distinctive and fully-integrated marketing programs rooted in consumer insights, with customer engagement as a focus

- Create product based marketing, telling our unique product and brand stories through all marketing channels available. Engage consumers in our brand experience, helping drive frequency and cross-category shopping behaviors

- Develop brand marketing strategies and guidelines

- Create integration across teams (including product design, creative, and agencies) to bring brand stories to life across all consumer touch-points to maximize growth of the brand & meet business goals