Head - Digital Marketing is responsible for the strategy, execution, analysis, and on-going optimization of our online marketing programs.   The position supports the eCommerce business driving qualified traffic to our website and affiliated sites - but also supports overall digital marketing efforts designed to drive the overall business and brand.   Responsibilities :   You will work directly with Head Marketing to design the overall digital marketing ecosystem to support our eCommerce and overall brand/business goals which will include :  - Program Strategy   - Prioritization of initiatives (from on-going improvement of existing programs, to roll out of new)   - KPI's by program, and overall effectiveness   - External partner relationships   - Internal staffing   - Internal toolset (sw required)   - Define daily/weekly/monthly reporting suite   - Manage and provide day to day supervision of agencies (and internal staff) handling online marketing programs such has Paid search, PLA's and display ads   - Manage and provide day to day supervision of eCommerce and online marketing reporting/analytics   - Leverage in-depth understanding of online marketing landscape to develop informed POV's on - Affiliate Marketing, Display advertising, CSE's, Mobile display, Paid Social and others  - Primary liaison for the following initiatives - email marketing and any/all cross-channel brand marketing campaigns/initiatives   - Tight coordination with Front-end Operations team in Pleasanton, CA - ensuring seamless execution of any/all site-side updates to support online marketing and analytics initiatives   - Lead, train, hire, and develop online marketing team   - Work closely with merchant team to develop merchandise promotions, sales, and other retail events that drive qualified traffic and increase sales   - Develop and deliver insightful presentations to effectively communicate strategies and tactics to management team   - Perform other duties as needed  Requirements :   - Bachelor's degree in Marketing or related field   - 10+ years Online Marketing experience with 3+ years in an Online Marketing management role   - Client-side Retail experience a must   - Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns a must   - Management within a multi-brand/site portfolio a plus   - Management of International eCommerce initiatives a plus   - Proficiency in MS Word and MS Excel and Knowledge of PowerPoint, Access and MS Outlook   - Strong project management, interpersonal and communication skills   - Strong analytical skills  Kiran

Bangalore

Head - Digital Marketing - Internet/Online 

Head - Digital Marketing - Internet/Online  ,Job Description for Head - Digital Marketing - Internet/Online  in Wenger & Watson Inc in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Internet/Online  in Wenger & Watson Inc in  Bangalore for (10-15) years of experience. Apply Now!