Head/DGM - Acquisition - Telecom

We are currently looking for candidate to take up the position for Head Acquisition (B2C) - DGM for Bharti Airtel Ltd. based at Ahmedabad (Gujarat Circle)

Purpose of the Job :

- To lead and drive the acquisition strategy with a focus on high quality subscriber base across the key segments of B2C (voice, data and DTH) by creating the right programs (product & promotion strategy) and leveraging the right distribution resources (channel structure & incentives)

- To ensure incremental revenue growth through increase in customer base across all product and customer segments

Deliverables (Maximum 5-6 key responsibilities)

- Drive customer acquisition in Mobile, DTH, Landline & Broadband businesses

- Drive quality of acquisition of new customers, new account penetration

- Lead the design of and execution of - go to market- strategy for the entire product portfolio across the key customer segments while managing gross acquisition cost

- Enhance revenue through growth in customer base across all customer segments and product segments

- Drive and direct the implementation of strategies for ensuring sales force effectiveness

- Ensure appropriate utilization of Sales & Distribution budget, for Indirect and Alternate Channels

Major Challenges :

- The incumbent needs to appreciate the challenges in achieving SOGA leadership in B2C space (voice, data and DTH).

- Acquisition is a critical vertical since it is supposed to lead the - go to market strategy for creation of new user base.

- Monitoring competition strategies and collecting market intelligence, creating high impact and marketable product bundles and aligning sales team to new initiatives in a major challenge.

Must have :

- At least 7-11 years of work experience in Telecom.

- Handled sales/product responsibility for a segment/ geography

- Managerial experience in Sales/ Marketing

Please feel free to get in touch for any clarification, we would be happy to assist you.

Looking forward to your immediate response.

Suhail Khan
Business Leader