- The Business is growing rapidly and is one of the key growth drivers. This person would be responsible for working closely with the Marketing Director for driving this growth in India.  - Deliver the same store sales growth target for stores across India  - To create and drive marketing programs   - The focus within Marketing would be a mix of Above the line and Below the line activities. However, Below the line activities would be more prominent.  Business Responsibility :   - Responsible for delivering sales and transaction growth numbers for the Home Service channel by developing relevant plans and activation ideas  - Own the BYA process, ensure regular updates and course correction initiatives  - Liaise with key creative agencies for development of collaterals and key campaigns  - Liaise with various franchise partners and coordinate on the Home Service initiatives   - Define acquisition and retention strategy for new consumers  - Help define guard rails for future asset design  Define, Manage & Execute marketing calendar for Home service channel :   - Build and deliver the daily calendar, ensure OTIF execution of key windows across estate.  - Marketing plan development and execution  - Planning, coordination and execution of all home service marketing collaterals - leaflets, box toppers and other elements for all new initiatives as per budgets and on-time   - Responsible for close co-ordination with Ops team to ensure execution excellence through alignment   Step change and drive next generation BTL :  - Build know how from other markets on key initiatives  - Redefine Local Store Marketing models for stores  - Own New Store Opening roll out ensure hurdles are met  - Design and develop best in class leafleting strategy   Preferred only From Tier 1 College

Delhi NCR

Others

Head - Activation - BTL - Home Services - IIM/ISB/XLRI/FMS/MDI 

Head - Activation - BTL - Home Services - IIM/ISB/XLRI/FMS/MDI  ,Job Description for Head - Activation - BTL - Home Services - IIM/ISB/XLRI/FMS/MDI  in Job Viso in  Delhi NCR Others for (2-10) years of experience. Apply Now!

Job Description for Head - Activation - BTL - Home Services - IIM/ISB/XLRI/FMS/MDI  in Job Viso in  Delhi NCR Others for (2-10) years of experience. Apply Now!