Group Research Manager - Quantitative Research - Research Firm

Company : MNC Research Organization

Position : Group Research Manager - Quantitative Research

CTC : 12 - 15 LPA depending upon current CTC and experience.

Job Specification :

Research Management ( Primary & Quantitative Research For Clients Under Various Segments) :

- Understanding of the marketing problem or why the client wants to do the study, what decisions impinge on this study

- Ability to translate the marketing issue into research tasks, recommending an appropriate research design at correct price

- Translating the proposed approach into suitable instruments, being sensitive to how the to ask the question, when to ask the question and how to measure the response

- Knowledge about field, keeping fieldwork cost and time in control and ability to get the work done amicably

- Thoroughness of analysis plan, ability to get the work done on time amicably, understanding & application of relevant tools & techniques

- Flow, visual appeal and style of presentation

- Ability to interpret the data correctly, converting the data into information that can be used by Client and providing the solution to the marketing problem

Financial Control & Monitoring :

- At the time of quoting to the client, when the fieldwork is launched, timely & appropriate revisions (if any)

- Preparation of realistic budget for field, being realistic while discussing with field about it, identifying avenues to minimize cost over runs, minimizing other costs

- Raising the bills on time at the launch of the project and after completion of it

- Confirming the bills have reached the client, whether they have been forwarded to their accounts, constant & consistent follow ups

Client management :

- Ability to think beyond the project and look at a client as a whole, his business & its reality, his marketing needs and the way they view research, their working culture, etc

- Being sensitive to the nature of the research person at the client end, suitably adopting strategies to circumvent his idiosyncrasies, aiding the client new information regarding his business and research or marketing developments continuously

- Seeking & pursuing different possible avenues so that the business from the client can increase, looking out for opportunities to sell more or cross-sell etc

Requirements :

- Postgraduate with 5 to 10 years post qualification experience in primary quantitative research.

Exposure in either of these :

- Should be well versed in Brand health studies and must have done product testing .

- Brand tracking / health / communication evaluation etc.

- New product development (concept / product testing etc., and to a lesser extent on brand health checks etc.)

NOTE : Candidates willing to relocate are welcome