Group Product Manager - Skin Care (Global Cosmetic Brand)
Client : Leading Global Cosmetic Brand
Position : Group Product Manager - Skin Care, Consumer Products (CPD)
Key job accountability :
To contribute to the growth of the brand portfolio on his / her market, by driving new product launches and pushing growth on pillar products through promotional and advertising excellence for a specific product group
- Manage product portfolio to contribute to brand development
- Implement new product launches
- Contribute to local adaptation of advertising creative material; analyse media recommendations
- Implement promotions and ensure implementation of trade marketing plan
- Listen to and develop a deep understanding of consumers ; develop insights, give feedback and recommendations on DMI paniers
- Analyse data on product segment/category to make recommendations to management
- Manage PPP budget for group of products and highlight issues
- Interact effectively with other departments (sales, logistics, training departments- ) to support marketing objectives
- Develop and manage the team. Ensure development and continuity of team expertise and know-how
Technical & Professional competencies required :
- In-depth sensitivity to our m- tier
- In-depth knowledge of products/category
- Research and market data analysis
- Knowledge of local retail dynamics and environment
- Knowledge of competitors, markets trends and consumers
- Financial knowledge
- Media planning knowledge
- Ability to adapt advertising creative material
Reporting to : Head Marketing
Team : 3-4 direct reportees (product managers)
Compensation : Negotiable, best in industries
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