Group Product Manager - Manufacturing

Group Product Manager

Quest Consultants (www.questconsultants.in) is one of the oldest and respected names in the Executive Search Industry. It has been operating in India since 1982 and has partnered almost all large and established Indian companies operating across all sectors. Having been founded by IIT, IIM graduates, it continues to be anchored by them.

A highly reputed Indian Multinational having a sales turnover in excess of Rs. 1600 crores with headquarters in Mumbai and manufacturing operations in 2 locations within India has entrusted us with the selection of their Group Product Manager who will report to the Chief Marketing Officer.

In line with the Group's philosophy of recruiting only the best, the person we are looking for needs to be intellectually outstanding and be a knowledge-based leader in the area of Brand and Marketing with 10 to 12 years experience. The company operates in the non - FMCG consumer space.

Key Responsibilities:

- Develop, validate, deliver and evaluate product mix, packaging requirements, communication channels, Media & PR activities and ground activation to support ATL.

- Drive geography & SKU mix strategy for sustainable growth.

- Generate alternate consumer promotion concepts.

- Gather competitive information on pricing including margins and schemes, etc

- Analyze and project category growth rate; plan the activities to be undertaken to budget for brand growth

- Work with media team to explore various innovative and cost effective communication platforms, including digital, to plan effective media strategy.

- Liaise with trade marketing teams to conceptualize multiple local plans to increase the brand salience and visibility.

- Initiate research for concept testing, post-launch, creative recall and product efficacy to develop consumer segment specific initiatives.

Skills / Experience Required:

- Atleast 10-12 years of post MBA experience. Must have had 3 - 4 years of sales / channel marketing experience and 2-3 years of brand marketing experience

- Knowledge and experience of Market Research methodologies, consumer insight generation tools, brand health metrics, product and packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.

- Ability to drive, evaluate and optimize ATL and BTL spends.

The position is based in the company's head office in Mumbai.

Education: MBA from a well-known institute.

Please respond / speak or revert on my LinkedIn id : https://in.linkedin.com/in/kaustuvbose

Kaustuv Bose
Director
Quest Consultants
M: 9831222298, 9833741266