GM/VP - Corporate Branding - eCommerce/Internet - IIM/MDI/ISB/FMS

Key Responsibilities:

- Lead the evolution and development of the overall brand positioning and strategy for the organization.

- Drive brand development and lead integrated marketing initiatives across corporate branding,

- Track communication effectiveness across different media channels and ensure maximum visibility of the corporate brand.

- Use brand analytics to drive meaningful insights

- Design and execute a comprehensive corporate communications strategy that aligns with the business objectives.

- Leverage Social Media Platforms for reaching out to various customer segments and conceiving customer communication plan to increase followership.

- Provide in-depth brand and competitive analysis for management decision making

- Oversee design agency relationships, budgets and work prioritization.

- Develop and implement media planning, buying, and innovation strategies.

- Help promote uniformity and consistency of brand.

Desired Candidate Profile

- 7 to 8 yrs of Marketing / Branding Experience

- MBA in Marketing from Tier 1 B-School

- Minimum 1-2 years of experience handling the corporate brand in a reputed eCommerce / internet based organization.

- Excellent Analytical skills, presentation skills and strategic mindset