Job Description: General Manager – Marketing (Categories)  Objective:  The GM- Marketing (categories) heads the marketing function. He/She is responsible for managing the brand from strategic planning to tactical activities, including formulation of brand strategies/plan, identifying unique market needs and opportunities and developing the right mix of advertising and promotion activities for achieving the category wise targets.   Detailed Responsibilities:  - Planning and development of aggressive marketing strategies for the category, with a view to ensure brand positioning, market penetration and increase in market share.  - Drives the marketing plans for the various categories of business in conjunction with sales to grow Value and volume of transactions.   - Develops and drives trade promotion schemes for distributors/retailers in conjunction with Sales   - Manages the marketing budget and deliver marketing activity within agreed budget  - Monitors, reviews and reports on all marketing activities and drives results  - Develops and delivers appropriate marketing/brand communication  - Monitors the various channels of brand communication including media, social media, etc   - Manages market research and develops insights to translate them into channel strategy and communication  - Develops insights on consumer behavior to translate them into relevant product offerings  - Collaborates with all the other functions to deliver the category strategy for the company  - Channel of information for the management team on relevant developments in the market and accordingly recommends action to be taken  - Builds and coaches his team to deliver the goals and objectives in alignment with Company Operating plan  - Conducts regular reviews with the team and assist the team in strategizing and achieving the targets set for the region  - Bringing various service providers for the categories and jointly developing business plans with them for visibility & BTL activities for the category.  Desired candidate profile:  - Post graduate with 8 to 12 years of experience   - Experience in Marketing and Sales is required (70:30)  - Experience in FMCG/ telecom will be a value add  - Must have handled atleast 1 consumer campaign (ATL across media including online & viral marketing)  - Experience in Advertising Agency handling   Hierarchy :  Reports to: Sr.Vice President – Sales, Marketing &Operations  No of reportees: 3-5 (Category managers, Creative team)

Mumbai

GM - Marketing - Categories - FMCG/Telecom 

GM - Marketing - Categories - FMCG/Telecom  ,Job Description for GM - Marketing - Categories - FMCG/Telecom  in Suvidhaa Infoserve Pvt. ltd. in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for GM - Marketing - Categories - FMCG/Telecom  in Suvidhaa Infoserve Pvt. ltd. in  Mumbai for (8-12) years of experience. Apply Now!