GM/DGM - BTL Category Marketing  Applications are invited to work with one of the leading real estate developer in Mumbai.   Designation: GM/ DGM - BTL Category Marketing  Reports to : VP Marketing  Compensation : Commensurate with Market   Location : Mumbai, India  Education Qualification : MBA/ PGDM from Top Institutes (Batch 2007-2012 Only)  Major Responsibilities :  - Has worked with large reputed BTL agencies on procurement front /FMCG / Alco beverage /Multinational organizations in BTL team or Procurement of BTL Marketing Activities or Spend / Customer Marketing   Should have prior and sound experience in :  - Conceptualizing, managing and procuring BTL activities  - Managing event budget of Rs.15 to 20 crs plus.  Current profile should reflect the following :  BTL activities Management :  - Conceptualise, Manage and procure all BTL activities including collaterals and gifting  - To ensure consistent high quality of creative and production for all BTL activities.  - Ideating and managing the production of POS material  - Sensibility to manage luxury and lifestyle products hence exploring right collaterals, POS and BTL activities for the same  - Work with Brand/ other marketing teams to plan BTL scope.  - Carry on robust market research to identify new trends in BTL communications  - Maintaining and updating vendor/ agency database  - Collate and review supplier performance data and lead local supplier performance improvement activity with key stake holders  - Audit of requirements and efficient deployment of the POS materials produced and stocked.  Negotiations :  - Benchmarking and negotiating with vendors / agencies  - Play lead role in negotiations with the vendors with inputs from key stake holders  - Innovative ways to reduce cost and get group level benefits  Internal stakeholder management :  - Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way  - Bringing to the table BTL opportunities in line with brand objectives

Mumbai

GM/DGM - BTL Marketing - Real Estate - IIM/XLRI/FMS/MDI/ISB 

GM/DGM - BTL Marketing - Real Estate - IIM/XLRI/FMS/MDI/ISB  ,Job Description for GM/DGM - BTL Marketing - Real Estate - IIM/XLRI/FMS/MDI/ISB  in Addrec Solutions Pvt. Ltd in  Mumbai for (3-10) years of experience. Apply Now!

Job Description for GM/DGM - BTL Marketing - Real Estate - IIM/XLRI/FMS/MDI/ISB  in Addrec Solutions Pvt. Ltd in  Mumbai for (3-10) years of experience. Apply Now!