GM - Brand and Communication - Cable & Broadband (12 -15 yrs)
Location : Mumbai
Job Description :
- Responsible for overall brand & communication development and execution for C&B Business including development of brand name/ architecture/ guidelines, ATL & BTL communication plan development & execution, internal & external communication, PR, online & offline campaigns and reputation management
- Ensure brand, marketing & business KPIs like consistent / timely delivery, communication content optimization, consumer awareness, brand imagery and business deliverables for individual programs
- Responsible for ideation, development and execution of all brand & marketing communication strategy for C&B and programs in line with business requirements & KPIs
Skills and Knowledge :
- Knowledge & experience of consumer (internal & external) communication evaluation, ideation, development and implementation & measurement
- Ability to ideate, develop and execute marketing communication, promotional and customer engagement programs in line with business / marketing / brand objectives
Requirement :
Education :
- Bachelor's Degree
- Masters Degree with specialization in Marketing / Communication
Experience :
- 12 to 15 years experience in marketing & brand communications in FMCG, FMCD, Telecom and Wire industry.
- 7+ years- experience in handling brand / communication / online marketing agencies as client
- Experience in brand development for service / new economy industries preferred
- Experience of handling pan India / multiple telecom circles
Competencies :
- Superlative oral, written communication skills
- Excellent conceptualization and ideation skills backed by execution capabilities
- Excellent communication and coordination skills with all stakeholders and external agencies
CTC: As per standard
Vasim Nawab
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