Role: GM - Activation  Reports to: Sr VP - Brand & Consumer Insights  Role purpose: To develop media plans that will effectively bring alive the brand to consumers through effective media planning.  Job Profile:  - Develop multi media marketing plans that deliver marketing and campaign objectives through an integrated planning approach covering traditional media, digital and activation  - Drive consumer engagement, brand building and business gains through effective use of planning tools and analytics  - Set industry standards on use of digital and social media  - Delivering efficiencies in utilization of media monies through negotiations and depth of planning  - Drive brand engagement through activation programs and sponsorship properties at a national level as well at the Circles with effective measurement for each program  - Lead circle communication to ensure that circle communication is synergistic with the brand values and objectives.  - Managing media spends that are significantly lower than inflation year on year  - Optimization of digital metrics across campaigns and social media  - Deliver on campaign objectives through effective planning and buying  - Measurement of brand affinity through activation programs  - MBA  - Experience in media planning or buying in an agency/ consumer product organisation from FMCG and Advertising Industry who handle FMCG Clients.   Direct reports: 1 DGM, 2 Managers and 1 Deputy/ Asst Manager  Interested Candidates can share there word format profile with the CTC details.

Mumbai

GM - Brand Activation & Media Planning - FMCG/Telecom 

GM - Brand Activation & Media Planning - FMCG/Telecom  ,Job Description for GM - Brand Activation & Media Planning - FMCG/Telecom  in Right Resource in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for GM - Brand Activation & Media Planning - FMCG/Telecom  in Right Resource in  Mumbai for (10-15) years of experience. Apply Now!