GEP - Manager - Digital Marketing

Digital Brand, Product & Creative Management :

Build brand in the Digital Space :

- Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels to ensure growth of GEP brand in the Digital space

- Develop customized communication for the digital medium (Web & Mobile) around the brand campaigns/ themes

- Develop relevant content (videos, articles, blog pieces, info-graphics, picture stories etc.) to support campaign objectives

- Monitor, analyze and optimize plans and strategies to achieve defined goals; Define metrics for initiatives and campaigns and monitor performance

Leverage Search (SEO) to build contextual brand salience :

- Dominate search for procurement and Online term category keywords.

- Develop a strategy with balance of core text led search activities compounded with experiments around innovative media for greater reach and scalable growth

- Create segmented pools of prospects through a comprehensive Media & Remarketing strategy using conventional and new media formats.

- Drive higher SOV for the brand and category searches - Drive off-page and on-page optimization, link seeding etc.

- Identify keywords to be optimized for GEP, understand and evaluate category volumes and build organic traffic for GEP AND - SMARTBYGEP keywords

- Develop and deploy comprehensive framework to support marketing programs in order to drive end user engagement

- Strategize Digital Reach, Acquisition, Amplification & Engagement road map for SMARTbyGEP

- Develop application structure & build digital assets for SMARTbyGEP

- Develop and implement SMARTbyGEP social media framework across social platforms.

- Drive media campaigns and digital integrations to support program registrations and participation

Social Media Marketing :

- Develop social media strategy and implementation framework to drive business and brand objectives

- Build and sustain social media communities and create relevance for GEP's brand, products, and services

- Develop relevant content and communication to drive brand message across social channels and create brand conversations and brand engagement

- Manage content dissemination, influencer engagement, and seeding through native tactics in order to create amplification and virality for brand messages

- Work closely with Brand, product and PR teams to drive relevant communications and campaigns

Ad campaigns :

- Device integrated marketing campaigns with the aim of acquiring and retaining customers

- Manage the implementation, tracking, and measurement of marketing campaigns

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

- Maintain regular measurement of the ROI of campaigns

Reporting Relationship :

The position reports into the Senior Director Marketing, based out of the Mumbai

Role Location : Mumbai

We are looking for :

Experience :

- The ideal candidate will be a strong marketing professional with hands-on digital marketing experience along with proven ability to turn strategy into action.

- As we compete with the best, across the globe, we are seeking an individual who would have minimum 7 years of marketing experience with a reputable organization. A mix of B2B exposure would be highly preferred.

- The person would have strong experience in leveraging technology for marketing programs. Possess significant expertise & experience to lead Enterprise-wide Digital & Social Initiatives

- In-depth knowledge of Performance Media Marketing and its Landscape (result oriented metrics such as CPL, CPC & CPM)

- Ability to bridge the divide between business & technology - strong understanding of Web technologies,

- Marketing technologies like ad server, DMS, programmatic, RTB & content management system etc.

Results Orientation :

- Successful track record of improving operational performance and ability to exceed goals

- Establishing and adhering to high-performance standards - both qualitatively and quantitatively

Functional Competency :

- Proven competency in driving functional excellence across the marketing organization, with measurable operational results

- Successful track record of executing Digital Marketing programs

- Understanding of how marketing can influence the sale in B2B markets

Collaboration and Influencing :

- A personal style that is open-minded and collaborative. Ability to influence people at all levels

- Actively seeks input in decision making; uses understanding of others and self to work effectively and actively to resolve conflicts

Time : 2 pm-11pm