General Manager - Strategy & Market Initiatives - Service Integration/Cloud Firm

Market Planning & Analysis :

Market Segmentation, Account Analysis & Competitive Analysis.

Conduct Market Research, understand buying behavior & trends, Integrated Services composition.

Industry specific Marketing, Branding & Positioning

Positioning & Messaging :

Create high-impact internal and customer-facing assets that clearly communicate the value and unique advantage of our theme based solution offerings

Develop website content, industry-specific materials to better reach target industries and partner-specific materials.

Thought Leadership & Branding :

- Develop and manage customer centric marketing reference materials including customer testimonial videos, case studies, and practice/solution videos, flyers & decks.

- Media coverage through published articles/PoV of SI&E practice leaders, customer wins, strategic initiatives

- Social Media/digital marketing plans across LinkedIn, Twitter, FB, G+, Yammer to promote our credentials

Analyst Relations :

- Plan and execute periodic Analyst inquiries, briefings and advisory sessions

- Drive positive movement on analyst reports participation

- Engage Analyst for Events, customer council and webinar campaigns.

Industry Solutions/ Theme Based Go-to-Market Plans :

Field Marketing Programs - Define the field marketing programs & drive promotions - strategic events, road shows, telesales/webinars campaigns, Website/SEO optimization and direct mail.

Internal Communication on events participation and solutions credentials

Requirements include :

- 15 or more years of Presales/ Leading tech initiative experience in service integration.

- A deep understanding of the enterprise application services market (cloud, analytics, BPAAS)

- Excellent interpersonal, verbal and written presentation skill

- Accountability; ownership; great execution ability & positive attitude