Company- A leading FMCG Giant   Role- GM Marketing  Team Handling- Yes  Reporting - VPMarketing  Role;  1. Achievement of topline, market share and bottomline targets for the brand/Brands assigned   - Development of marketing objectives - short term & long term   2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned   - Liaison with advertising / media / PR agencies to prepare detailed marketing communication   - Liaison with trade / rural marketing teams to decide & roll-out brand initiatives   3. Strengthening brand equity & leveraging the same   - Analyzing brand health measures / tracks on a regular basis   - Developing consumer / segment specific initiatives to drive equity   4. Portfolio management for the brand/brands assigned   - Competitor / Consumer analysis   - Pricing strategy   5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned   - Detailed financial planning and monitoring the same on a regular basis   The role will require to regularly interact with the cross functional teams for understanding the business imperatives and assist them with market insights. The cross functional teams could include:   - Sales   - Research & Development   - International Operations   - MBA from a Premier Institute only need to apply with 8-10 years of minimum experience   - Understanding/Appreciation of marketing such as customer segmentation, brand and product management, brand communication, promotions, market research, etc.   If incase you have what we are looking for kindly apply ASAP  Amit

Mumbai

General Manager - Marketing - Home Care - IIM/MDI/ISB/FMS 

General Manager - Marketing - Home Care - IIM/MDI/ISB/FMS  ,Job Description for General Manager - Marketing - Home Care - IIM/MDI/ISB/FMS  in Walk In Solutions in  Mumbai for (8-11) years of experience. Apply Now!

Job Description for General Manager - Marketing - Home Care - IIM/MDI/ISB/FMS  in Walk In Solutions in  Mumbai for (8-11) years of experience. Apply Now!