You- ll be responsible for,  - Develop product positioning and messaging that differentiates your products in the market.  - Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.  - Perform validation and segmentation strategy to inform roadmap prioritization and go-to-market planning  - Drive product naming, messaging and positioning through qualitative and quantitative research  - Drive marketing strategy to achieve geography based business goals (e.g. set goals, define positioning, etc)  - Quarterback product launches and build the go-to-market strategy to include the right mix of content and channels to drive awareness, consideration and purchase  - Develop competitive bench marking and content to position against other platforms  - Partner with our sales training team on the field sales enablement plan and with the marketing communications and demand gen teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals  - Compile customer testimonials and case studies for external and internal use  - Sales enablement - communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of your products.  - Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition.  - Demand generation - develop the strategy and manage the marketing programs that drive demand for your products.  What you should have,  - Experience launching packaged products and/or building out a new brand in a B2B product space  - Comfortable rolling up sleeves to execute initiatives, perform quantitative analysis and reach sound conclusions  - Skilled in managing multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills  - Strong P&L management; specifically, cost structure and ability to create proposals focusing on holistic margin

Hyderabad

Gamooga - Manager - Product Marketing 

Gamooga - Manager - Product Marketing  ,Job Description for Gamooga - Manager - Product Marketing  in Gamooga Softtech Pvt Ltd in  Hyderabad for (4-8) years of experience. Apply Now!

Job Description for Gamooga - Manager - Product Marketing  in Gamooga Softtech Pvt Ltd in  Hyderabad for (4-8) years of experience. Apply Now!