The person Identifed will own the organization’s content strategy to deliver information to internal stakeholders and external audiences across offline and online channels.  Delivering Insights, Impact and Innovation:  - Responsible for driving the content engine- Own the organization’s content engine by defining, developing executing the content calendar. Refine and maintain consistent messages across Fractal’s offline and online channels.   - Build company’s content information architecture to ensure seamless flow of information from delivery, and global client engagement team to the content engine. Collaborate with Engineering, Technology and Information System team in automating the process wherever applicable.  - Write and edit content for corporate communications with an emphasis on thought leadership mapped to the buyer journey for website copy, blog posts, papers, press releases, case studies, brochures, video scripts, sales scripts, email, presentation scripts, etc. Collaborate and curate content created by external freelance writers/agency writers.   - Support sales enablement and lead generation by creating pitch and supporting information by industry/buyer/role.  - Maintain and ensure supporting statistics are incorporated into the corporate story, website, collateral, infographics, and other assets bureau and relevant biographies and profiles; ensure the website, social pages, and internal communications acknowledge and promote the experts   - Prepare supporting materials for journalist and analyst briefings   - Ensure that the copy and advertising is SEO optimized   This person must have extensive experience in developing the content engine and preferably understand the B2B buyer journey. Some of the other critical factors are as follows:   - 7+ years of experience  - Exceptional English writing for US business audiences  - Experience developing B2B key messages that are crisp, resonant, relevant, and emotionally engaging  - Seamlessly and effectively collaborative across levels and functions   - Program manage multiple competing priorities in a fast-paced environment   - Excellent proficiency in Microsoft PowerPoint, Word, and Excel   - Leadership(In thought and action)- Self-starter who can learn and adapt to new industries and technical solutions   - Communication – Passion for detail and accuracy with excellent written and oral   BA in Marketing, Communications, Public Relations or related field; MBA preferred   About Fractal:  Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual story-telling.We are growing quickly around the globe to meet the fast-paced demand for analytics with offices in San Mateo, New Jersey, Toronto, UK, Rome, Singapore, Dubai, Mumbai, and Delhi.   Our mission is to help companies move toward higher levels of sophisticated and institutionalized use of analytics. We solve problems, operationalize solutions to drive results, and drive organizations toward fact-based decisioning including.  Our analytics solutions are delivered as Global Analytics Partnerships (GAP) or customized analytics programs:   - Customer Insights and Analytics,   - Marketing Effectiveness,   - Business Intelligence &  - Pricing Analytics  Industry & Clients: 	  Our large enterprise clients are household names in consumer goods, retail, financial services, insurance, technology and telecommunications, and are breaking into entertainment, media, and life sciences.   Recognition:	  In June 2013, global private equity firm TA Associates acquired a minority stake in Fractal for an investment of $25 million. We’ve been on the INC 5000 list twice and USPAACC named us among the fastest 50 growing Indian-American owned private businesses. Our teammates won the innovation analytics award at the 2013 DMA.  Information technology and research advisor Gartner named Fractal as one of the top five "Cool Vendors in Analytics, 2013,” featured in UK-based analyst, Ovum On the Radar, and other analyst reports by ValueNotes, HFS Research, CIOL and Wikibon.  We’ve been covered in key business publications including: The Wall Street Journal, Forbes US and India, San Francisco Business Times, Economic Times, Times of India, Hindustan Times, Business Standard, CFO India Magazine, LiveMint, DataInformed, Datanami, CMS Wire, and more.  Learn more at www.fractalanalytics.com

Mumbai

Fractal Analytics - Associate Director - Content Strategist 

Job Description for Fractal Analytics - Associate Director - Content Strategist  in Fractal Analytics in  Mumbai for (7-14) years of experience. Apply Now!