Customer understanding  - Design and run consumer research programs  - Be the voice of the customer internally  - Understand needs - even those that the customers themselves may not realize  - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior  Pricing  - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting  - Use discounting to drive portfolio mix and achieve strategic goals  Merchandising  - Develop and execute plans to showcase the right products  - Identify cross-selling and upselling opportunities  - Own the customer experience in the category - make navigation, discovery easier. Save the customer time  - Identify the parameters customers use to make decisions and ensure catalog richness  Marketing  - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.  - Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders  - Creating Offline and Online Affiliate Programs to increase offtake and customer acquisition  - Creating thematic marketing campaigns and implementing the same with the marketing theme  Promotions  - Create promotions to drive revenue, margins, etc.   - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)  - Work with buying and inventory planning teams to reduce inventory where needed  CRM  - Creating a customer lifecycle management program for the customers acquired  - Creating cross category promotions and marketing campaigns

Bangalore

Flipkart - Sr Manager - Category 

Flipkart - Sr Manager - Category  ,Job Description for Flipkart - Sr Manager - Category  in Flipkart.com in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Flipkart - Sr Manager - Category  in Flipkart.com in  Bangalore for (3-8) years of experience. Apply Now!