Fizzy Foodlabs - Area Sales Manager - Chef's Basket - IIT

Fizzy Foodlabs Pvt Ltd

An IIT-B alumni venture into packaged foods (FMCG) specializing into world cuisines. Chef's Basket is the first brand that has been launched with the portfolio of recipe kits. We are a start-up growing at a rapid pace and are looking for like-minded people to join us, who can lead and grow the business.

To know more about us please check the links below :-

- http://economictimes.indiatimes.com/small-biz/startups/ready-to-cook-food-startup-chefs-basket-raises-rs-40-crore-to-expand-offerings-reach/articleshow/49730163.cms

- https://www.scribd.com/doc/289560674/Fizzy-Foodlabs-Brief-Snapshot

As we are expanding on fronts like product portfolio, sales channels and geographies, the team is growing too. We're looking for passionate individuals for the role of ASM in Bangalore, Pune & Hyderabad for driving the business by managing sales vertical

The candidate is required to manage the business for his/her region across the channels - Modern Trade, General Trade & Institutional. He/She would be responsible for Topline and Bottomline for his/her region. Key aspects would include (but not limited to):

Min experience: 2 years / Graduate

Team / People Management:

- Handling a team of 2 SDM Leaders, 3-4 Merchandisers, 2 Sales Executives and brand promoters

- Relationship managementwith all stakeholders - Customers (Retailers) at store and category level, Distributors and with the team

- Focusing on capability building of the team by regular training, mentoring and review/audits.

Processes:

- Landscaping of region for all channels - Hyper/Super, Boutique & HFS

- Quarterly planning with accurate Monthly sales forecasting based on customer-wise building blocks, trade schemes, consumer promos and visibility hiring at Modern Trade

- Weekly Reporting of Secondary Sales & distributor inventory and weekly sales call for highlighting status and issue resolution

- Monthly Closing: Account-wise performance - absolute & % share

- Complete control over maintaining in-store Merchandising and visibility standards across accounts

- Monthly calendar planning for in-store activation and deploying resources weekly for the weekend in-store activation

Deliverables:

- Meeting Primary and Secondary Sales Objectives of the company

- Monthly distributor-wise closing, claim settlements, payment collections

- New distributor appointment as and when required based on company's guidelines for partner selection

- Planning & Executing weekend in-store activation (Sampling & Promotion) at top accounts for managing tertiary sales.

- Coordinating with ABMs for participating in out-of-store events

- Modern Trade: Account wise tracking & maximizing % category share

- General Trade: Maximizing churn of orders

Intelligence:

- Awareness about competition - Offers, Promos, activities, etc. to constantly outsmart them across channels