Fashalot - Marketing Lead - IIM/XLRI/TISS/MDI/FMS

Title: Marketing Lead - Fashalot

Location: Gurgaon, India

Qualification: Post Graduate

Experience: Relevant industry 3+ Years

Company Name: InnoTarget Fashalot Retail Pvt. Ltd.

URL: www.fashalot.com

About Fashalot

Imagine a career where you will transform the country's shopping experience. Fashalot is the hottest and most innovative start-up in the shopping category. The company is innovating in by far the largest market size of shopping in world (99 times bigger than e-commerce) - offline brick & mortar stores.

The company has been founded by highly experienced team of founders with combined work experience of the founders is 35+ Years and is coming from the leading names in the industry across the globe.

Fashalot connects shoppers with offline retail stores currently in the fashion category, and drive foot falls in the store. Shopper as per their location find the stores and products they want to shop from or for, visit the store and get exclusive Fashalot discounts on their bills along with handsome cashback everytime they shop. This all is done with its consumer centric mobile application.

As we build the core team, we are in hunt for an outstanding problem solver, creative thinker, consumer centric, passionate about growth and start-ups, who believe in building a very large brand in the market. Come be part of us and create another unicorn from India.

Role Overview

As Fashalot is poise to grow multifolds its eminent for it to build a high quality brand recall. The intended role of this profile would be to facilitate building of brand and ensuring that every Indian choose Fashalot to plan and facilitate their shopping. Creating multichannel approach facilitating in new acquisitions and repeat consumption. The role would also involve creating innovative PR programs, college ambassador programs, and strategic alliances.

Prerequisites & Responsibilities

- Build and manage the brand marketing function

- Strategist, develop and execute multichannel brand marketing and promotional programs that support brand ethos

- Create offline acquisition channels like with retail stores, markets and malls, colleges and more

- Strategic alliances with contextual businesses like travel, hotels, restaurants

- Activate and manage a robust fashion PR program with fashion influences

- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.

- Develop and direct measurable multi -channel, cross -channel, channel -specific, product. marketing, brand marketing, PR, digital marketing, mobile marketing

Candidate skill sets

- MBA from a premium institute

- 3+ Years of Brand Marketing experience

- Awesome analytical approach for building and executing marketing strategies for a robust brand recall

- Ability to grasp technical and business problems and be able to quickly formulate ideas with incomplete information

- Highly effective negotiation, interpersonal, verbal and written communication skills

- Well versed with Mobile Apps, Offline and Digital marketing planning and execution

- Start-up zeal, and high ability to roll up the sleeves and execute

- Consultative Skills - identity, develop and articulate a value proposition

Pease apply only if you meet all of the above qualifications. Compensation is not a constraint for the right candidate. Only shortlisted candidates will be contacted.