Eventzroyale.com - Manager - Marketing - IIM/ISB

About Us :

- Booking all event related services at the right price is a big problem. To solve this problem eventzroyale.com came into existence. Our company's motto is to offer Easier, Smarter, faster and reliable experience of booking events that to at Best Rates!

- We are presently active in Pune, Pune suburbs, Lonavala and Goa.

Key responsibilities :

- Owning marketing & business metrics for the organization and co-ordinating marketing activities to drive the same.

- Driving growth through the usage of marketing channels & levers & cross functional co-ordination.

- Marketing planning, business projections, budget planning and tracking achievements vs. targets

- Marketing mix planning for new user acquisition and retention and engagement activities

- Continuous monitoring and tracking of key business and marketing metrics; initiating cross functional course corrections, marketing initiatives

- Interacting with city teams (city heads & marketing leads) to drive growth, monitor daily, weekly and monthly business metrics, implement measures to drive business, and review activities, initiatives, and achievement vs target.

- Planning monthly and quarterly marketing calendars at a city & national level and co-ordinating with teams to drive implementation of the same.

- Spearheading projects across functions to drive growth across cities.

- Setting up national promotions, working closely with sales and vendor teams to drive trade discounts through national chains to drive growth

- ROI measurement of various marketing activities and communication of the same to different stakeholders

- Responsible for new customer acquisition across areas and cities handling a sizable marketing budget

- 10% of travel time to other cities

Candidate requirements :

- MBA from IIM/ISB with between 0-7 years of relevant marketing experience

- Experience of managing a team

- Should possess exceptionally strong analytical, communication, data skills

- eCommerce experience/Brand mgmt. experience ideal

- Knowledge of all facets of marketing particularly ATL, BTL

- Understanding and experience in digital marketing (paid & retention) in addition to offline experience ideal