Endeavor Careers - Online Marketing Manager

Online Marketing Manager

- Develop a strategic plan to expand/build out:

- SEO efforts

- Paid search program

- Content distribution program

- Managing online brand and product campaigns to raise brand awareness.

- Taking complete accountability of the company website management (Design, Development, Maintenance and Updates)

- Improving the usability, design, content and conversion of the company website

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Instrument conversion points and optimize user funnels

- Brainstorm new and creative growth strategies

- Plan and execute all web, SEO/SEM, marketing database, email and display advertising campaigns

- Measure and report performance of all online marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Responsible for planning and budgetary control of all digital marketing

Requirements

- Bachelor in online / digital marketing / Communication / Marketing

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, PPC, marketing database, email, and display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Robust knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up, optimizing and executing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Minimum Salary offered: 7.5+ LPA