Content Strategist

Key deliverables include:

Accountable for all content marketing initiatives that will aid to drive traffic, engagement and leads that deliver sales thereby optimizing the path to conversion as well retention.

Creative inclination to design content with a brand publisher mind-set and expertise to address the needs of the target audience.

Multiply the engagement and growth of social media profiles and presence, including Facebook, Twitter, LinkedIn, Slideshare and YouTube.

Create financial and trading content in terms blogposts, ebooks, whitepapers, infographics and guides.

Run targeted content programs such as email campaigns on segmented customer base to drive brand to demand.

Strategize and improve the website content to increase engagement with the audience.

Provide overall content traffic reports and email campaign reports to improve them further.

Have basic SEO understanding, content categorization and structure, content development, distribution and measurement.

Develop editorial governance for making the content consistent with our brand voice, style and tone.

Efficient management by utilizing all creative resources, including designers, product marketing, sales, other agency resources and external influencers to gain optimal results.

You'll need to have:

Bachelors or Masters - Preferably Finance/Sciences/Economics,

Relevant experience of minimum 2 years in content marketing for Banking/Finance/Stock Trading/Educational institutions

Successfully managed social media platforms and must have rich channel-specific knowledge (Blog, SlideShare, Facebook, Twitter, YouTube)

Successful in running emailers and drip campaigns using automated marketing tools

Highly creative and analytical mind who can understand user behaviour and develop excellent marketing content

Should be a News Junkie; should have the skill of "tactful news jacking", trending or hash tags.

Excellent writing skills, hunger for information, effective monitoring, professional on-the-spot communication skills

We'd love to see:

Strong customer and product awareness

Good organizational and planning skills

High attention to detail and accuracy

Ability to work on multiple projects at one time

Ability to work under pressure and deadlines

Salary offered: 8 - 10 LPA