Job Title: Assistant Manager - Marketing, Youth & Movie Channels  Department: Marketing  Reports To: Senior Manager, Marketing  Location: Mumbai  Overall Purpose of the Role:  This is a key role in the television marketing team.   The individual would be working closely with the Marketing head and contribute significantly to the planning and execution of key marketing activities for the 4 channels - Bindass and Bindass Play in the Youth genre and UTV Movies and UTV Action in the Movies genre. Besides the day-to-day operations on franchise and brand building initiatives the person will be expected to contribute significantly to planning and ideation process.  Areas of Responsibility:  Work closely with the Marketing head to conceptualize and ideate on all the marketing activities that help drive ratings, revenues and imagery for the channel. Ensure successful implementation of all marketing activities within allocated budgets and timelines along with adherence to quality and brand assurance. The various responsibilities include -  - Independently conceptualize and execute large scale projects with minimum supervision  - Creative facilitation: Work closely with the creative services team and various external agencies on projects to ensure all the communication/creative elements get executed in sync with the marketing brief  - Trade Marketing: Develop and implement specific marketing activities targeted at the trade fraternity to inform them of the key channel initiatives. Creating revenue opportunities to support ad sales by customizing specific revenue led marketing promotions  - Understanding of television ratings and research to draw conclusions to aid marketing strategy  - Vendor management: Identifying and managing equations with the top quality suppliers who can assist in various areas of core marketing function - Media planning and buying, event management, product merchandise, direct marketing etc.  - Budgeting/Financial control: Keep a close tab on monthly accruals and approved project cost sheets to ensure tighter control over budgets.  - Market Intelligence: Work out monthly competitive report to ensure that senior management is appraised on the dynamic market news and also for better awareness to prepare strategies that are as competitive and successful.   External and Internal Stakeholders:  The individual will be accountable internally to the Channel Marketing head for all activities across consumer and Trade initiatives.  Experience and Professional Qualifications Required:  3-6 years, preferably an MBA  Skills Required:  - Experience in, TV, media, Marketing, client servicing or event management related job.  - Required - Exposure to ATL/BTL digital media, social media and on-ground events  - Desirable - Exposure to all facets of marketing and brand management  - The individual should have demonstrated capability of handling large scale projects independently  Competencies Required:  The two key competencies required for the job are - Creativity and Dependability.  Leadership, Logic, Ability to apply marketing knowledge and skills, Good written and spoken communication, Teamwork, Time management, Perseverance, Cross Cultural Sensitivity, Use technology effectively and stay up to date on relevant Industry News.  About The Company:  Founded in 1923, The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.  In 2014, Forbes reported that The Walt Disney Company ranked in the top spot of the World's Most Reputable Companies- an annual list that is constructed by world-renowned private consulting firm Reputation Institute. Out of 130 companies evaluated, Disney and Google shared the No. 1 position this year.  Disney India is a leading Media and Entertainment company in India panning across various businesses like Digital, Movies, Television and Consumer Products.  Line of Business:  Media Networks:   Disney India's media network is a bouquet of specialty channels in the Kids, Youth and Movie segments. It is one of the leading entertainment destinations in India, viewed by more than 100 million viewers each week. The network has been successful at engaging consumers across different geographies by offering quality content that has wide appeal across different segments of audiences including kids, youth and families.

Mumbai

Disney - Assistant Manager - Marketing - Youth & Movie Channels 

Disney - Assistant Manager - Marketing - Youth & Movie Channels  ,Job Description for Disney - Assistant Manager - Marketing - Youth & Movie Channels  in Disney India in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Disney - Assistant Manager - Marketing - Youth & Movie Channels  in Disney India in  Mumbai for (3-6) years of experience. Apply Now!