Direxions - Group Account Manager

Strategic:

- Is responsible for developing an annual marketing plan and road map for each client and work with the team in implementing and ensure successful execution of the plans.

- Define program measurement metrics and meeting them

- Meeting annual revenue targets for each account

- Identifying new business opportunities (new program or new initiatives) within accounts being managed

Operational:

- Drive Creative/Communication strategy excellence for the excellence for the brands

- Team Management

- Development & adherence to project plans and activity calendar

- Ensuring business hygiene like client/ vendor POs/ timely submission of invoices/ collections etc.

Other Responsibilities:

- Service the marketing needs of a group of clients of the organization as per agreed/contracted scope of work.

- Supervise the working of the AEs and Sr. AEs working on the account, ensuring that they deliver the results expected by the client and the organization

- Create and track an annual marketing plan for each client and ensure that these plans are fully executed without any glitch

- Help the AEs finalize the appropriate creative direction for client briefs and follow-up with the creative team till the final output is in line with clients needs/ standards.

- Track the billing and outstanding position of various clients and ensure that payments are received on time.

- Handle the clients marketing problems and provide innovative, cost-effective and result-oriented solutions.

- Groom and develop the AEs working under them to be effective client servicing personnel.

- Be a knowledge repository for clients and agency's processes.

- Possess a thorough knowledge of clients customers profile and behaviour.