Director - Social Media - NBFC

Social Media Director

Discipline - Marketing

Subsector - Online Marketing / Web Strategy

Location - Mumbai

About our Client - Our client is a premium player in the NBFC industry. Well established, they are now turning their attention to build their Social & Digital footprint. They offer a range of products to services both Consumer & corporate needs. They are poised to grow their digital arm rapidly and need a strong Social Media Director to fuel and sustain the growth for India

Job Description - Reporting to the Chief Marketing Officer, the incumbent will be responsible for :

Business Objectives :

- Design, build and maintain our social media presence

- Devising strategies. Developing and Managing Social Media Brand including all Promotions and Campaigns

- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.

- Evaluating customer research, market conditions and competitor data.

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with Brand Head to create Social Media Campaigns for all lines of businesses as per business objectives

- Curate relevant content to reach the company's ideal customers.

- Conduct online advocacy and open stream for cross-promotions.

- Review new technologies and keep the company at the forefront of developments in social media marketing.

- Measure and report performance of all Social Media marketing campaigns, and assess against goals

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Collaborate with agencies and other vendor partners

The Successful Candidate :

- 8-10 years of overall marketing experience of which 4-5 yrs are in the Social / Digital space

- Preferably MBA and worked for MNC

- Sound knowledge in content strategy, creating relevant content, blogging, community participation and leadership

- Strong interpersonal relationship

What's on Offer :

- An excellent opportunity to work with a Premium player in the NBFC industry that offers great growth prospects and competitive pay

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