Director - Marketing - Media

Looking for Director Marketing for a Media Distribution company in Mumbai:

Core Responsibilities :

- Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; and control of the marketing budget.

- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.

- Responsible for planning, development and implementation of all of the organization's marketing communications, and public relations activities, both external and internal.

- Seeking new innovations & properties for brand association and executing against the opportunities

- Leading the Conceptualizing, Designing and implementation of Channel Marketing Strategy including Advertising (ATL), BTL, Promotions, Line-up and Direct Marketing activities.

- Identify, develop and execute the marketing and branding strategy.

- Constant monitoring of competitor marketing activities and provide internal measures for the same.

- Manage brand perception by maximizing alliances and partnerships

- Merchandise management.

- Support Sales Targets

- Co-ordination with other internal departments, Distributors, MSO, Channel partners & DTH.

Competencies Required :

Functional Competencies :

- Understanding the processes of Brand Management, Consumer Research leading to strategic brand management

- Strong project management and organizational skills.

- Media Buying, Evaluation & Building Alliances, Evaluating a creative proposal / campaign

- Gaining consumer insights thru direct interactions to help build media / product innovations

- Strong Communication across levels of management

- Good knowledge of marketing techniques and their application including development of campaigns from inception to delivery.

- Innovative Thinking, ability to think out of the Box.

- Event Management

- Theme/Company specific AV creation

Behavioral Competencies :

- Guide, Mentor & Lead Marketing Team and Creative agencies.

- Inspire Servicing Teams in Agencies towards superior execution

- Excellent communication skills with the ability to interact with a range of audiences from across a number of disciplines

- Able to establish and maintain effective working relationships with other departments, members and partners

- Ability to exercise judgment, identifying and managing risk and making clear, informed, appropriate, pragmatic and timely decisions within a highly pressurized environment.

- Good written and oral communication skills

- Build confidence in the sales team for on-ground activations

- Self-Starter, Go-Getter. High level of drive to give shape to new initiatives

- Learning Attitude.

- Sharp and street smart.

Interested candidates can contact at 9321153007.

Shivani Mittal