Director - Analytics - SAS/R - Advertising Technology

Confidential Position Specification

Position: Director- Analytics

Company: Adadyn

Location: Bangalore, India

Division: Analytics

Website : http://www.adadyn.com

Company Background / Business Unit Overview:

Adadyn is a leading global advertising technology platform, removing the barrier of entry into programmatic advertising and reducing the complexity of the marketing technology ecosystem.

With a unique, targeted approach to online advertising, Adadyn's end-to-end platform provides the tools to reach audiences and meet marketing objectives. Giving users complete campaign control with real-time optimization and the ability to create and serve dynamic digital ads with customized messages across screens, you are in control with Adadyn.

The Role:

- This is a hands-on position requiring modeling, coding, and working with large datasets.

- The Director of Analytics will be directly involved with client engagements and needs to provide guidance and analytic support to the client teams.

- She/he must provide creativity in approach and rigor in execution, employing sophisticated econometric models.

Professional Certifications & Qualifications:

- Bachelor or higher degree in computer science or related fields

Required Experience:

- Desired : Advanced degree, MS or PhD, in a quantitative discipline.

- 5+ years of experience building econometric marketing models.

- Fluency in econometric methods including Bayesian statistics, discreet choice models, VAR, etc., and with an understanding of their application to marketing science.

- A desire to understand the roots of a challenge and to build robust models that capture the key dynamics.

- A broad understanding of the media space including digital, traditional and social media.

- Proficiency in analytic software such as R, Matlab, EViews, and SAS.

- Ability to code in R, Python or some other language.

- Team player and able to collaborate effectively with the quantitative group and with team members with strong but non-technical expertise.

- Always looking to learn to teach.

RINALYTICS CONTACTS
Chakravarthi CRS
Senior Research Analyst
Rinalytics Advisors
Mobile: +91-8748946068


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