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Abhranshu DasGupta

Senior Manager - Recruitment at IT Company

Last Login: 12 January 2018

12204

JOB VIEWS

132

APPLICATIONS

37

RECRUITER ACTIONS

Job Code

329634

Digital Marketing Manager - Car Rental Service - NIT/IIT/BITS/IIM/ISB/XLRI

3 - 6 Years.Bangalore
Posted 8 years ago
Posted 8 years ago

Immediate opening for a leading Travel Aggregator (Car Rental Service) based in Bangalore

10 Yrs old co with presence in more than 65 cities in India is looking for DIGITAL MARKETING MANAGER

EXPERIENCE 3-6 YRS STRONG EXPERIENCE IN DIGITAL MARKETING IN STARTUP OR E COMMERCE COMPANY.

WE ARE LOOKING FOR CANDIDATES FROM IIT/NIT/BITS OR MBA's from IIM,XLRI etc.

JD -

1) Data Analysis: A key component of the job role will be use of analytics (google, in house and 3rd party like Tableau) to gain business insights to monitor business performance and devise strategies for 3-5x growth in Intercity business in the next 12 months.

2) Organic Traffic/SEO: Own organic traffic growth targets, work with Engineering team to optimize the website as per Google's Algorithmic standards and devise new ways to acquire additional traffic. Key metric being client is ranked #1 in all SEO searches for intercity car rentals.

3) Social Media: Help ideate and execute creatives for social media, Facebook/Twitter/Instagram, for lively online presence and active engagement with customers.

4) Email Campaigns: Manage email marketing campaigns by measuring and analyzing relevant metric and developing email strategy as an efficient customer acquisition channel.

5) Paid Campaigns: Constantly optimize paid campaigns like SEM and affiliate networks for ROI.

6) Utilize website to drive customer engagement and influence customer decision.

And you should have:

1) Bachelors in Science/Engineering/Mathematics/Statistics.from IIT/NIT/BITS

2) Masters degree in Marketing (optional only if you have a super impressive Bachelors degree). (MBA From TOP Colleges ONLY)

3) A proven record of delivering high growth in all digital marketing channels in an ecommerce driven company.

4) 3-6 years of working experience in digital marketing. This includes extensive hands experience and knowledge about best practices for SEO (both On-page and Off page Practices), setting up and optimizing campaigns for Google Ad words (Search & Display), Facebook advertising, email marketing, SMS marketing and other digital media.

JOB LOCATION - BANGALORE

LOOKING FOR ONLY CANDIDATES BASED IN BANGALORE

EXCELLENT COMMUNICATION SKILLS IS A MUST.

PLS SHARE YOUR RESUMES IMMEDIATELY

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Posted By

user_img

Abhranshu DasGupta

Senior Manager - Recruitment at IT Company

Last Login: 12 January 2018

12204

JOB VIEWS

132

APPLICATIONS

37

RECRUITER ACTIONS

Job Code

329634

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