Digital Marketing Analytics

Need to Have:

- Marketing expertise with exposure to one or more industry verticals and Marketing Analytics, preferably exposed to database technologies and analytical tools.

- The candidate should have a minimum of 12 years of experience and candidate who have spent time in BPO environment will have an added advantage.

Key skills required areas are:

- Practice management

- Understanding and hands on experience of working with large and complex data sets

- Marketing Analytics (Campaign Analytics, Web Analytics, SEO)

- Knowledge of social media and related analytics

- Customer Churn Analytics

- Predictive Modeling skills

- Above Analytics experience must include work on conceptualizing analytics and driving insights and not just project / program management of analytics deals.

- Experience with driving analytics across multiple industries / offerings

- Collaboration Skills to work across multiple stakeholders; business leaders, delivery leads, account management and operational excellence teams and promote effective cross-team working

- Advanced reporting / report planning skills to put a monitoring and reporting framework in place and execute it on a periodic basis for all stakeholders

- Understanding of campaign management areas

- Detailed knowledge and past or current hands-on experience to the latest Tools and Technologies

Overall Purpose of Job:

- Driving analytics for Marketing Offerings

- Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.

- Building a best-in-class analytic capability for excellence in execution of analytics delivery

Responsibilities/Authorities:

- Define/ conceptualize analytics for Marketing Offerings

- Evaluate/ select appropriate analytics tools

- Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients

- Discuss results/ideas with Accenture and its clients

- Come up with new ideas on analytics

- Identify opportunities to link analytics with industry insights and client business impact