Digital Marketing - Advertising Agency

Responsibilities:

- Partner with marketing, sales, and IT leadership to create online marketing direction and strategy.

Develop and execute online marketing spanning:

- Website enhancement projects

- Content generation

- SEO

- SEM

- Email campaigns (lead gen and lead nurturing), and

- Social media

- Partner with VP of Marketing to facilitate the concept and execution of re-brands for our marketplaces.

- Lead the planning/implementation of the next generation B2B auction marketplace, from reqs gathering to launch.

- Manage our CMS and ongoing merchandising updates/promotions/enhancements to the site.

- Manage online marketing projects from beginning to end with excellent communication and project management skills.

- Stay abreast of online marketing trends and new technologies; proactively provide innovative ideas for online marketing solutions in support of objectives and initiatives.

- Measure and report on online marketing impact.

- Forge, establish, and manage vendor relationships.

Qualifications:

- 5+ years of online marketing experience required..

- Online marketing experience with an eCommerce company.

Proven experience in each of the below digital marketing strategies - and could build/design/manage each area as needed:

- SEO programs

- SEM programs

- Email campaign development/management and marketing automation programs

- Social media programs

- Merchandising

- Website Content Management Systems (WCMS)

- Website project management across IT, content, and design stakeholders

- Excellent knowledge of Google Analytics, GoogleAd Words, WCMS, and marketing automation technologies and tactics.

- Understanding of Liferay CMS, Salesforce.com and Eloqua a big plus.

- Strong knowledge of PowerPoint and Word.

- Excellent project management skills and attention to detail.

Competencies:

- Positive, can-do attitude; Looking to build something; Unafraid of a challenge and takes initiative to achieve objectives.

- Analytical - Intellectually curious; seeks to understand root cause.

- Effective Communicator - Able to synthesize data and information, telling a - story- that makes sense and matters to target audiences.

- Project Management - Able to plan work to achieve objectives, while gaining consensus and hitting deadlines.

- Resourceful & Process Oriented - Able to find creative ways to solve problems and get work done while being diplomatic and following a logical business process.

- Quick Learner - Picks up on technical concepts quickly. Is good at learning new industry, company, product, and technical knowledge to do the job masterfully.

- Adaptability - Ability to adapt quickly to direct and constructive feedback, pushing the boundaries while working within a corporate environment.

- Initiative - Can independently identify and drive projects that support marketing objectives.

- Conceptual Creativity - Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions.

Kindly revert with your updated resume and CTC details to take it forward.