DGM - Marketing & Communication - Telecom/FMCG

Hiring Deputy General Manager - Marketing & Communication for a Leading telecom service provider to be based at Mumbai.

Role Purpose :

National Marcom head responsible for partnering in conceptualising the marketing communications strategy for the brand including consumer insights for communication as well as new product development, building the brand identity including the guidelines for the various elements, planning and executing the ATL , working closely with the circle teams for planning the and monitoring the BTL activities, employee connect programs, working closely with the Corporate PR team to build positive stories on this new business

- Understand Market insights on consumers and competition & use it for suitable market interventions.

- Formulate strategies to effectively communicate product program & meet Business Objectives.

- Use BTL and ATL to effectively communicate product to target segment through all possible channels

- Liase with corporate brand and media teams to roll out campaigns as per business objectives and budgets.

- Manage the ATL and BTL spends on the brand within budgets, PR and create measurable visibility and customer pull for the brand

- Robust consumer insights programs that aid communication and product strategy.

Education : MBA-Premier B-School only. 2004-06 Pass out.

Industry : FMCG/Consumer Durable.

- ATL and BTL development – considerable experience in planning and managing media spends.

- Capability to construct market research projects

- Campaign impact analysis

Himanshu Joshi