DGM - Consumer Insight - Tractor & Farm Equipment Industry

Liaison with brand teams / category heads / product planning / business heads to understand and define problem scope

Articulate project scope and problem statement for briefing market research team

Considered subject matter expert on consumer behaviour in Tractor & Farm Equipment industry

Work with Product Insighting team on identifying consumer segment and need definition

Advice Market Research on annual brand tracks, product prelaunch clinics, post launch product studies, customer satisfaction studies etc.

Develop rich database of consumer behaviour insights for Tractor & Farm Equipment business

Job Profile:

- Prepare research briefs in consultation with brand managers / category heads along with market research team

- Provide guidance on enhancing overall consumer experience including product offerings and delight customer experience

- Understand research requirements & propose the optimum research methodology in consultation with the research agency

- Recommend action plans to the marketing and product team post completion of the research

- Define categories of consumer behaviour studies and roadmap for measurement of consumer behaviour studies

- Considered in-house expert on farm consumer behaviour and provide inputs on demographics, technology etc. on Farm consumers

Functional /Business Skills and Knowledge :

- Farm passionate and deep knowledge of Tractor & Farm Equipment industry and evolving consumer needs

- Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes

Planning Skills

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation

Networking & Influencing skills

- Interpersonal skills - ability to relate with people

- High on initiative & advocacy

- Strong articulation skills and ability to stand ground on his / her recommendations

Leadership Skills

- Gives / sets clear direction as - voice of the consumer-

- Has visible energy and is able to charge/enthuse people around him.

- Flexible and agile for handling multiple assignments