DGM - Brand Management - Telecom

Reporting To: Brand Head

The purpose of this role is delivering our message through development of world class creative, communication strategies and Mass advertising plans for brand/business.

This role will deliver several impact national campaigns - with a full 360. This includes ATL (TV, Print, Radio and Outdoor) this position would also be responsible for brand track studies for measurement of relevant brand KPIs.

Key Responsibilities :

Brand Management :

- Create and define brand positioning and the annual marketing calendar for assigned business

- Responsible for execution of key campaigns as part of the calendar for said business

- Implement Brand Identity guidelines internally and externally coaching and monitoring stakeholders for adherence to the same

- Interface with business/product teams to influence the pipeline of products/propositions

- Lead strategic and day-to-day brand development projects

- Unearth insights from primary & secondary research to consistently sharpen our strategic focus

- Initiate consumer research and brand-tracking overall and for specific activities

- Integrated Communications

- Develop creative strategy, creative development in traditional media (TV, Print, and OOH) working with world class creative/advertising agencies

- Develop creative brief and insights for brand/business to achieve targeted business goals

- Complete oversight from brief to output

- Management of workflows & timelines for development of ATL campaigns

- Drive consistency in Brand messaging & tone working across,

- External stakeholders: Creative agencies, Production houses, Media buying agencies to ensure that quality communication is rolled out across TV, Print, Radio, Digital and outdoor

- Internal stakeholders: Business, PR, Media, Digital, Research, Events & activations teams

- Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with Media/Events teams

- Achieve campaign level brand and customer metrics (such as Spont. awareness, consideration, key differentiation parameters)

- Support Business with various innovative marketing collaterals, selling materials & visibility tools eg. POS material, brochures, sales tools etc.

Key Accountabilities :

- Brand Management & Marcom

- GTM

- Branding - Products / Service

- Branding - Channel/Facility

- Branding - In Store

- Branding - Employee & Partner

Key Performance Indicators :

- Deliver on time and budget

- Total compliance with brand guidelines

- Achieve targeted brand KPIs

- Work with media agencies to ensure efficient solutions & ROI

- Ensure that agency resources are fully engaged/keen to work on our business

Educational Qualifications :

- MBA from tier 1or 2 institute

The ideal candidate profile will have :

- 8 years post qualification experience, including at least last 5 years in brand management positions of global or leading Indian marquee brands

- Should have a portfolio of memorable campaigns in his/her kitty developed independently and end to end

- Expertise in diverse facets of marketing and managing large budgets

- Eye for detail and understanding of brand dynamics, nuance and aesthetics

- Experience in handling large format launch activity; It is expected that candidates should have demonstrated success in focussed innovation led brand building - at national level across integrated media platforms, digital & offline

- An entrepreneurial flair should be demonstrated by the candidate.

Competencies / Key Attributes :

- Ability to influence across organization

- Strong business acumen

- Strong commitment towards team building, partnerships, and collaborations

- Excellent communication skills and subject knowledge

- Strong value systems and business ethics

- Excellent execution, organizing and people skills

- High level of integrity and dependability

- Excellent problem-solving and analytical skills