We are looking for a passionate, highly talented Individual with 4 - 5 years of experience to formulate, execute, and oversee Online marketing Strategy for a leading performance marketing startup trying to address issues like behavioral ecommerce and contextual marketing. Ideal candidate is a strong individual contributor and can develop and lead a team of developers, and wants to continue in this dual role in a growing startup.  Core Responsibilities :   - Deliver online customer acquisition targets within the CPA budgets  - Develop and manage all online marketing channels across all countries and brands  - Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO  - Understanding of Mobile App marketing and monetization would be added benfit  Search Engine Optimization :   - Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers search for.  - Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.  - Get high quality backlinks using ethical SEO techniques  - Regular monitoring of website ranking performance  - Identifying keywords with low difficulty to gain significant traffic.  Search Engine Marketing :  - Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.  - Keyword research  - Competitor Analysis  - Bidding strategy  - Measure and optimize ROI  Social Media Optimization :  - Responsibility for daily social media activity and creating a positive buzz about the company.   - Strategy and manage social media presence for the company.  - Increase the visibility and footprint on Facebook, Linkedin, Pinterest, Twitter and other social media websites.  - Monitor Latest trends in social media tools, trends and apply that knowledge.  Desired Skills and Experience :   - Managing all paid search and display programs & tracking conversion rates   - Web analytics and reporting  - Mange a growing team of online marketing executives  - Develop campaigns to target new market segments and expand our campaigns reach  - Manage daily spending budgets  - Keep all campaigns fully optimized at all times  - Build the lead over our competitors online  - Produce detailed analysis and report to the management on a regular and ad hoc basis  - Identify new suppliers ad networks and publishers to expand our campaigns  - Tracking conversions and revenue from affiliate merchants  - Help the Business Development team target merchants that are likely to enter into affiliate marketing relationships or those that are already participating in affiliate marketing but could be enhanced with a direct relationship.  - Report to executive team on detailed analysis on trends and concerns of the business  - Be on a constant watch for new affiliate programs and quickly begin marketing activities related to those new affiliate programs

Mumbai

DesiDime.com - Head - Online Marketing 

DesiDime.com - Head - Online Marketing  ,Job Description for DesiDime.com - Head - Online Marketing  in Parity Cube Pvt. Ltd. in  Mumbai for (3-8) years of experience. Apply Now!

Job Description for DesiDime.com - Head - Online Marketing  in Parity Cube Pvt. Ltd. in  Mumbai for (3-8) years of experience. Apply Now!