DesiDime.com - Head - Online Marketing

Parity Cube Operates DesiDime.com & Cuelinks.com

Desidime.com : a completely free and user driven online shopping community. It is created to provide a platform for users to Collaborate, make friends and share information in order to make the best shopping decisions and for the merchants DesiDime covers many of the individual business models used by Merchants today — Deals, Coupons, and the well-known Forums — all translating into a powerhouse for Pay-for-Performance Marketing.

Cuelinks.com : CueLinks is a 2-minute Content Monetization tool for bloggers, deal site owners, coupon sites, forum owners or any publishers or in fact, any websites which sends outbound traffic to online shopping, travel, finance or matrimony websites. We help publishers monetize their content in an effective manner and with minimal efforts from their end.

Parity Cube is seeking a Head of Online Marketing responsible for the formulation and execution of our marketing initiatives

Primary Responsibilities:

Content Marketing:

- Formulate the content strategy for new consumer blog and be responsible for taking it from concept to launch.

- Should be a wizard at figuring out what type of content will generate inbound links.

- Creativity and an understanding of virality on the web are a must

Search Engine Marketing:

- Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization.

- Manage PPC campaigns with an aim towards maximizing conversions of both affiliate sales and user registration.

- Conduct keyword and market research to determine new PPC campaigns.

- Keyword research

- Competitor Analysis

- Bidding strategy

- Measure and optimize ROI

Search Engine Optimization:

- Deep understanding of SEO.

- Developing a long-term SEO strategy to raise the rankings of important keywords and meet traffic goals.

- Define and implement SEO best practices for on-page content, URL structures, page titles, meta-data and anchor text.

- Reporting tools to systematically track and improve search performance.

- Identify keywords where we can gain significant traffic with low difficulty

- Regular monitoring of website ranking performance

- Get high quality backlinks using ethical SEO techniques

Social Media Optimization:

- Generate positive buzz about our company.

- Maintain relationships with bloggers and journalists

- Create and manage a strategy for high user engagement on social media platforms such as Facebook and Twitter.

- Develop strategy to attract and keep new users and bring users to the site and generate buzz around the products.

Other Responsibilities:

- Building a Team - As the Head of Online Marketing, hire to complete the marketing team

- Analyze our competition to determine where we can improve.

- Report to executive team on trends and concerns with our affiliates

- Be on a constant watch for new affiliate programs and quickly begin marketing activities related to those new affiliate programs

Desired Skills and Experience:

- An excellent communicator who is passionate about Online Marketing.

- Ambitious and motivated to take on responsibility in an organization that provides a high level of autonomy and individual responsibility.

- Strong analytical skills and the ability to handle multiple responsibilities.

- Strong oral and written communication skills

- 3 -6 years of digital marketing experience

If you are interested then kindly revert with your updated CV mentioning:

Total & Relevant Exp:
Current Company:
Current CTC :
Expected CTC :
Notice Period :
Contact No:

Ekta Madnani
Human Resources
Parity Cube Private Limited
9870357279
022-65658001