If online marketing is your forte, combining traditional online marketing techniques with advanced technological skill is something that you are adept at, and marketing language services online across countries and continents including Asia, Europe, and the US piques your interest, then we have an opportunity for you.   The unique opportunities that this profile offers are as follows:  - Unlimited exposure to explore online markets across different geographies  - Interact with and mentor a team comprising international and Indian team members  - Be enterprising and inventive within the organization and be a key decision maker along with company heads  - Get a chance to work closely with industry heads to observe and learn about international standards of operations and online marketing  - Deeply engage in strategic decision making for online marketing  - Liaise with our off-shore offices in Japan, China, USA, and Korea to ideate and implement online marketing initiatives for each region  Key Responsibilities:   - Make and manage marketing plan for Ulatus, the translation division of Crimson and drive reporting of progress / analytics.  - Drive Innovation within the Marketing organization  - Support and enhance corporate branding of our key brand - Ulatus  - Drive content marketing through marketing collateral that includes press releases, white papers, case studies etc. and other non-technical collateral like corporate brochures, advertisements etc  - Drive Ulatus communication and lead generation activities through the website, social media channels and other digital media  - Be responsible for PR and media relationship activities including press releases, interaction with media and corporate communication  - Lead and manage Demand Generation teams across target markets (China, Japan, Korea, and rest of the world)  - Drive channel marketing with an objective of Branding and Demand Generation  - Drive SEO, SEM and PPC across target geographies  - Manage regional websites and other digital/social channels   - Identify industry events and drive event marketing plans across geographies  Manage SEO team:   - Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts  - Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities  Manage Web Content:   - Rationalize, optimize, and oversee the structure and content of our regional and global websites  - Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content   - Regular usability checks for English and other language websites for maximum localization impact  - Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums  Work closely with the Design team:   - Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns  - Evaluate and finalize all designs-related tasks  General Team Management and cross functional:   - Shoulder responsibility of managing the online marketing department that includes international (Japanese, Chinese, Taiwanese, Korean, Brazilian, Turkish) as well as Indian staff members   - Build and manage ongoing relationships with research organizations, internationals journals, and publishers  - Regularly engage in online marketing activities for vendors, agencies, and other channel partners to optimize our market share and to drive incremental business  - Enhance business intelligence by engaging in online market research and make pricing decisions enabling us to create and refine core business processes.  - Develop and coordinate with IT and Software team for a smooth product or service launch   - Partner with the Customer Relationship Management team to effectively drive customer advocacy process, including customer testimonials and case studies.  Skills Required:  - Ability to manage a team comprising international and Indian team members  - Extensive experience in managing search engine optimization, pay per click campaigns and end-to-end online marketing activities  - Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern  - Ability to ideate and engage existing clients and prospective clients through email marketing  - Excellent verbal and written communication skills  - Efficient in using MS Office and ability to acclimatize to different technical tools used in the organization  - Knowledge of HTML, PHP, JavaScript, CSS (added advantage)  - Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success  Salary offered: 12 - 20 LPA

Mumbai

Crimson Interactive - Senior Manager - Digital Marketing 

Crimson Interactive - Senior Manager - Digital Marketing  ,Job Description for Crimson Interactive - Senior Manager - Digital Marketing  in Crimson Interactive in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Crimson Interactive - Senior Manager - Digital Marketing  in Crimson Interactive in  Mumbai for (10-12) years of experience. Apply Now!