Creative Head - Marketing - Healthcare

Job Level: Senior Management

Location: Hyderabad

Functional Area: Marketing

Experience: 10 - 15 years in ad agencies with knowledge of digital / social media. With at least one major campaign / creative related to hospitals / pharma / health industry

Reporting Position: Reports to CMO

KEY RESPONSIBILITIES:

To manage and grow the CallHealth brand and ensure its visibility and brand association as a Universal Health Assistant. Needs to move it away from the general health services positioning and clutter.

1) Advertising & Communication:

- ATL Advertising - Creative Development

- BTL Advertising - roadshows, brochures, fliers etc.

2) Content Creation:

- Standard Email / SMS Videos

- Presentations

- Magazines and Newsletters.

3) Digital Communications & Social Media:

- Website, Mobile App, Associate Portal

- Digital Marketing - Social Media Engagement & Digital Advertisements

4) Internal Communications:

- SEC, Mailer, Specific Tactical Campaigns

- Communication standardization & Learning

- Communication Services to Corporate, Departments

Functional Competencies:

- Knowledge of Branding and Brand Positioning

Knowledge of Marketing Concepts:

- Brand Management / Product Category Marketing

- Advertisement & Promotion including Social Media & Digital Marketing

- Merchandising

- Physical Merchandising

- Digital / Online Merchandising

- Basic Knowledge of health delivery process

- Knowledge of health delivery

- Knowledge of hospital, pharma, fitness promotion strategies

Knowledge

- Domain: Basic understanding of the health Industry.

- Technical: Exposure online, mobile enabled sales, call centre operations

- Market: Should have basic knowledge of Health Industry components.

- Monitoring & IT tools: Good working knowledge in use of IT for reporting, market feedback / analysis and presentations apart from usual MS office skills.

Skills

Should have

- Collaborative skills :Entails close working with peers and seniors without direct reporting relationships

- Monitoring and Tracking: Capability to understand and monitor a number of activities.

- Personal Planning :Ability to manage disparate tasks in a time bound manner

- Other Soft Skills: Very good communication & presentation skills.

Leadership Skills

- Networking skills: Should be able to network and effectively interact with a diverse group of persons

- Strategy: Should be able to understand market dynamics and key drivers of sales so that s/he can participate effectively in formulating company growth strategy