JOB DESCRIPTION  POSITION DESCRIPTION  POSITION TITLE: - AM – Shopper Development (Rural)  	 FUNCTION - Customer Development  	 DEPARTMENT & SECTION - Customer Development 	 MANAGER - Shopper Development Manager 	 MANAGER’S MANAGER - Customer Development Team Leader 	 LOCATION - Kolkata  Job Purpose (Summary of what the job exists to accomplish)  The AM Shopper Development (Rural) is the custodian for the rural business in the assigned geography. He/she plays a pivotal role in implementing & evaluating the activities driven to achieve sales objectives, distribution & key RE activations/engagement plans within time budget parameters in co-ordination with the field team.   Job Context & Challenges (Indicate type and complexity of the challenges)  - Identification of key category/brand opportunities in a dynamic market scenario and taking the right actions promptly  - Analyse past performance of programs/activations/schemes and suggest improvements to category / brand plans with an intent to grow the category & channel sales  - Monitor and evaluate the success of the launches / test markets and make necessary amendments  - Execute trade activities consistent with budget allocation  - Manage and control trade spends for the category / channel  - Continuously seeking opportunities to grow the rural business based on shopper insights / feedback from trade  - Gather data and closely monitor competitor activities and performance  Functional linkages (Indicate the frequency and nature of linkage )  Internal: Rural RE Manager, Rural Activations Manager, Head Rural, Customer Development Team Leader (Branch Manager), Shopper Development Manager and Customer Marketing   External: Vendors and agency   Key Accountabilities (A collection of duties and/or responsibilities assigned)   Accountability	Related Activities  Coverage Expansion  Track Achievement against Targets & Highlight Gaps & Opportunities  Building a Distribution Infrastructure  - On ground engagement to be planned for Rural SSM on a periodic basis  - Track attrition issues and identify ways to plug the gap/issues  - Co-ordinate with Field teams to identify strong SSM & STL and ensure retention through constant Engagement  - Manage & deploy incentive programs for all key stakeholders in the Rural Team  Building Capabilities	  - Conduct Class room training on a periodic basis for SSM & STL  - Effective Implementation of Sales Aids in each geo  Driving efficiencies  - Collate ROI and Efficiency in Subsidy spends learning and share best practices  Key Customer Engagement  - Develop and track Implementation of Key RE activation & Engagement plans  - Ensure timely delivery of POP and other inputs to ensure speed to market  Colgate Equity & Portfolio Mix  - Plan in co-ordination with Branch/HO, the portfolio mix by quarter by Geo  - Market Feedback on competitive activities  Experience  Essential: Should have worked as Sales Manager in a rural market  No. of yrs of Exp reqd.: About 3 to 4 Years  Professional Qualifications  Essential: Should have done MBA from Premier institute, with Sales and Marketing specialisation (Batch 2010 and 2011 may apply)  Desirable: Handled projects in Rural Sales & Trade Marketing

Kolkata

Colgate Palmolive - AM - Shopper Development - Rural  

Colgate Palmolive - AM - Shopper Development - Rural   ,Job Description for Colgate Palmolive - AM - Shopper Development - Rural   in Colgate Palmolive in  Kolkata for (3-4) years of experience. Apply Now!

Job Description for Colgate Palmolive - AM - Shopper Development - Rural   in Colgate Palmolive in  Kolkata for (3-4) years of experience. Apply Now!