Brian Humphries, Chief Executive Officer

Responsibilities:&nbsp; - To manage integrated campaigns for Cognizant infrastructure Services to launch new offerings &amp; orchestrate go-to-market programs. - Understand business priorities, marketing objectives, and initiatives planned for each offering family - Define campaign goals/objectives, theme, core messages, detailed plan with budget and timelines by collaborating with offering managers and partners. - Orchestrate internal and external launch programs, publish and maintain schedule of activities for individual works reams with ownership and timelines - Build, validate and maintain audience list for awareness and demand gen campaigns - Assess readiness, collate and map campaign assets/offers that will be leveraged at different stages of the campaign - Enable campaign assets by debriefing and collaborating with content teams or professional writers or agencies - Develop copy for landing pages, e-mails, direct mails, social posts/blogs by working with design &amp; content teams - Set-up, test and execute campaigns by leveraging Marketing Automation Platform &amp; Social/Digital channels - Manage pre-event awareness campaigns and post-event nurturing campaigns for events/tradeshows - Interface with Inside Sales teams for follow-up/nurturing and appointment setting - Track and measure campaign performance and effectiveness and suggest strategies boost performance - Report campaign metrics and RoI from individual campaigns to leadership teams Skills &amp; experience - 8-10 years- experience in managing integrated campaigns for elevating branding &amp; awareness and pipeline generation in IT Services. - Knowledge of personas, buyers- journey, campaigns tactics &amp; content mapping to various stages of journey - Proven track record of executing complex multi-touch, multi-dimensional marketing campaigns to large enterprises encompassing digital marketing strategies and demand generation tactics - Working knowledge of Marketing Automation (Pardot) preferred - Demonstrated analytical ability to track, measure and report ROI, to key stakeholders and leadership teams - Strong communication and interpersonal skills, including demonstrated ability to craft compelling messages for campaigns - Team player with proven track record in working effectively with cross-functional teams - Sound knowledge of B2B marketing concepts. Experience in marketing IT Solutions/services is preferred

Bangalore

Cognizant - Marketing Manager 

Cognizant - Marketing Manager  ,Job Description for Cognizant - Marketing Manager  in Cognizant in  Bangalore for (8-14) years of experience. Apply Now!

Job Description for Cognizant - Marketing Manager  in Cognizant in  Bangalore for (8-14) years of experience. Apply Now!