Clickzoot - Sr Mgr - SEM/SEO & Analytics

Senior Manager-SEO & Analytics Job Description

We are a boutique performance-driven marketing network focused primarily on customer acquisition and pay-for-performance advertising. With a strong network of top class publishers and highly valuable advertiser relationships we drive the best performance based programs for advertisers and affiliates.

Our work culture is highly energetic and meritocratic. In a performance driven industry it is only fair that we mirror that aspect in our internal team culture, be it our hiring policy or our rewards & recognition mechanism.
Please take a peek to know more about our dynamic team ethos at http://www.clickzoot.com/cz-culture.html

We are currently hiring and are looking to fill in a Senior Manager SEM position

Senior Manager SEM

The PPC/Paid Search Coordinator is responsible for implementing Pay Per Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Work closely with the other team members to meet client goals.

Professional Competencies

- Outstanding team building skills

- Outstanding Client relationship management and business development skills

- Passion for Internet marketing

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

- 5+ years experience in Search Engine Marketing (SEM) and Web analytics

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

- Proficiency in managing large scale PPC accounts in a variety of different business verticals.

- AdWords / Bing certification a plus.

We would love to hear back from you. Drop in a line with your CV so we can take it from there.