Chief Marketing Officer - Startup - IIM/IIT/XLRI/TISS

We are India's hottest start up funded by Tiger Global and Nirvana advisors looking at expanding our team in sales. We are looking for the following result oriented professionals to build our marketing organization.

Position: CMO (Chief Marketing Officer)

Location: Noida

Reports into: CEO

Role Objective:

As a CMO (Chief Marketing Officer) - the key role objectives would be as follows:

- Key role would be to strategies marketing strategy for aggressive and profitable growth of Cos Marketplace business in India.

- He will be responsible for conceptualizing and implementing Brand Marketing strategies for Cos Brand in India.

- Implement Marketing and Brand Management strategies which will lead to higher Brand Strength in all its measurable parameters like Market shares, brand Awareness and Brand Saliency scores.

- Build and manage a team of Professional managers to ensure delivery of rapid growth and current business plans in the region.

- Responsible for the digital marketing efforts of the company.

Responsibilities:

- Oversee a team of marketing managers with the objective of conceptualizing strategies and executing plans for the market place.

- Oversee a team of Brand Activation/Trade Marketing/Communication managers with the objective of ensuring conceptualizing and executing key on-ground strategic and tactical initiatives which deliver on agreed sales performance and brand health within the assigned and agreed budgets.

- Coordinate with central Brand innovation teams on innovation strategies and deliveries. All marketing activities to be coordinated in tandem with Chief Executive officer.

- Develop a strong understanding of the consumer, consumer habits and capture, consumer insights and practices with a view to effectively using this data in product development, communication development etc.

- Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes, preferences for company products and those of competitors.

- Manage effectively all the business relationships in the region with key partners like, ad agencies, market research agencies, and media and PR agencies.

- Ensure monthly Reporting of Performance in all its aspects to Head office on a monthly basis. Develop and prepare key messaging and presentation material for Senior Management as and when required.

- Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession plan

- Ensure compliance by Cos on all regulations, licensing requirements, product quality requirements and ensure all other legal and statutory norms are adhered to as per local rules and procedures.

- Develop unique value propositions, business partnership, and category management as well as call to action oriented advertising targeted towards key customer segments that increases brand awareness.

- Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.

- Measure the effectiveness of the marketing department and implement improvements as required.

- Marketing & PR: Manage audit opportunities and theater program, press and venture, Organize the availability of company member for media/PR events as necessary, Oversee content, production and distribution of all market and publicity materials. Coordinate the invitation of potential future promoters and supporters of the company.

Job Requirement:

Desired Experience:

- Top B School MBA from premier Institutes in India or abroad.

- A minimum of 10+ years of Work experience comprising of a judicious mix of Line Sales and Marketing /Brand Management/ Category Management with most recent experience in Marketing in FMCG environment at Senior Management Level.

- A reasonable part of the sales & Marketing experience should be in domestic markets,

It would be desirable if the candidate has some experience of managing a P & L for a few years.

Desired Skills:

- Marketing / Brand Management skills.

- Communication development / marketing Research.

- Promotions Management.

- Digital marketing skills.

- Team Training & Development.

- Knowledge of local language desirable, though not essential.

- Strategic & Creative Thinking.

- Ability and attitude to take full ownership of regions topline and bottom-line.

- Good analytical and conceptualizations skills.

- Planning & Organizing.

- Excellent Communication & Negotiation Skills.

- The ability to inspire, motivate and lead a team

- Strong analytical, Planning, forecasting & budgeting/ financial skills.

Only senior individuals with Top B School MBA and top FMCG co experience @ Marketing Head or International Marketing or Country Head level should send their updated CVs